‣ Developing an Effective Marketing Plan
An effective marketing plan will help the social start up to: 1. attract many new and repeat customers 2. retainexisting customers and encourage them to buy more from you on a regular basis 3. think about the sustainability of the social start up
The key to marketing a social enterprise successfully in a given environment, is to implement a plan with one or more of the following strategies:
� Attracting more customers.
� Retaining customers.
� Increasing the average sale amount.
� Increasing the customers ‟ quantities purchased and their frequency.
To make the marketing plan effective, keep it factual, clear and concise so that all participantscan operationalise it well.
1. Elevator pitch: short and to the point! This is your once-in-a-lifetime opportunity to attract customers / clients / investors / partners through a snappy 1 minute maximum pitch about what your social start up does. Write the agreed elevator pitch here as you will need to memorize it and use it when speaking to all stakeholders:
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