You will need to ensure that the logo will look good in both colour and black and white, and that it can be easily be resized.
3. Values, Vision, and Mission: Combined together, the values, vision, and mission drive the social start up and its operations. These must be agreed by all participants now and then clearly communicated to all stakeholders through the marketing and operations.
Draft here the values, vision and mission for the Social Start Up
Values: underpin the social start up and guide its behaviour. These values should be made explicit in the start up ‟ s mission.
Vision: this is what the social start up strives to achieve. It ‟ s about your dream of where you want to be in the future. The vision drives and guides the social start up by describing what it must achieve to be successful.
Mission: in one or two sentences, the mission clearly communicates the values, purpose and service of the social start up. It is an precise statement of how the vision will be achieved.
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