2. Defining the marketing channels
Marketing Channel
On a scale of 1 – 5, score how effective is this channel in reaching the customers / clients
Not at all 1 2 3 4
Great Extent 5
Do expand this table by includingmoremarketing channels. 3. Choosing the route to market
The route / s to market you adopt will largely depend on the product or service you are selling and the market niche you are trying to reach. Examples include direct selling to customers, internet sales, selling through an agent, contractor etc.
List here your chosen route / s to market and justify these choices: 1. 2. 3.
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