2 . Defining the marketing channels
Marketing Channel
On a scale of 1 – 5 , score how effective is this channel in reaching the customers / clients
Not at all 1 2 3 4
Great Extent 5
Do expand this table by includingmoremarketing channels . 3 . Choosing the route to market
The route / s to market you adopt will largely depend on the product or service you are selling and the market niche you are trying to reach . Examples include direct selling to customers , internet sales , selling through an agent , contractor etc .
List here your chosen route / s to market and justify these choices : 1 . 2 . 3 .
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