Market Research Courses
These courses are for all staff, especially if you are studying for the MRS qualification.
what
WHO
by
how long
how often
how much
BASIC
ALL STAFF
KANTAR
1 DAY
ANNUALLY
£0
QUESTIONNAIRE
MEDIA
DESIGN
experts
What are the fundamental questions you should be asking yourself before asking others? This session is designed to help you understand the principles you need to know to deliver meaningful questions to eliminate error in survey design. When conducting surveys we
try to get close to the “truth” about people’s characteristics, behaviour, attitudes, beliefs, knowledge and motivations, Essentially this
session is about best practice in delivering ‘the truth’.
CODING AND DATA
ALL STAFF
PROCESSING
KANTAR
2 HOURS
ANNUALLY
£0
MEDIA
experts
This session is designed to give an overview of what is involved in processing quantitative data as well as coding verbatim answers.
The session covers both the more academic side of these processes, which will be useful for those taking the MRS qualifications, as
well as more practical tips for those working with these types of data who may need to create specs and check what they get back.
introduction
All staff
kantar
1/2 day
to market