what
WHO
by
how long
how often
how much
mrs code of
all staff
kantar
2 hours
annually
£0
conduct/ethics
media
experts
For over 50 years the Market Research Society (MRS) has championed the highest ethical, commercial, and methodological practices in
research in the UK and EU. The MRS provides regulation, clear guidance and practical advice on the entire research process. The MRS’
code of conduct, helps to protect respondents, providers, and buyers. Understanding the increasing importance of ethics within our
industry is critical to the MRS Advanced Certificate as well as anyone starting a career within market research.
qualitative
all staff
research
kantar
1 day
ANNUALLY
£0
media
experts
Everything you wanted to know about qualitative research! This interactive session explains what qualitative research is, how it is conducted and why it is of value. You will have a chance to try out some of the techniques that will be showcased.
statistics
All staff
kantar
1/2 day
annually
£0
media
experts
This half-day course covers: Data preparation and weighting, sig testing and confidence intervals and will give you an introduction to
correlations, and problems with correlations. This course will also give you a basis for how to start thinking about data, results, and
interpretations.
telling
all staff
kantar
1 /2 day
the story
(presenting
annually
£0
media
experts
STATS)
So, you’ve done all this great work designing the perfect questionnaire. Your project management has been wonderful - you’ve
administered first class fieldwork to time and to budget that’s returned responses which have been processed to within an inch of
their lives. You’re now sitting on a raft of undoubtedly top notch data. But what now? Where to start in turning those data tables into
something that is not going to bore the pants off your clients? Well, this short course aims to give you some ideas on just this. Where
to start with finding interesting stories amid the numbers that actually mean something to your client and how to turn these into
something that looks good too. You might even find your creative side and make yourself an infographic. Who knows?
writing skills
all staff
kantar
1/2 day
annually
£0
media
experts
You will pick up hints and tips for helping you create impact with your writing. Copywriting techniques help to make your document
successful by making it easy for the reader to receive your key messages. We’ll also cover what needs to go into a proposal, in
preparation for the MRS integrated assignment.
9