LatAm_latam 09/07/2014 15:56 Page 7
Encompass
expands with
Intelsat
S
atellite
services
provider
Intelsat has
signed a 15-year
agreement with
Encompass Digital
Media, a global
player in missioncritical media
capture,
management and
distribution
services, for
capacity on Intelsat 34, one
of the three satellites
comprising Intelsat’s
premier video
neighbourhoods serving
Latin America.
Encompass will transition
from Intelsat 805 at 304.5˚
East to its replacement
satellite, Intelsat 34, in late
2015, and lease additional
C-band capacity to expand
its SD and HD video
distribution feeds
Competition drives
LatAm fixed
broadband market
throughout Latin America.
“Intelsat’s premier video
neighbourhood at 304.5
degrees E delivers high cable
head-end penetration
throughout Latin America
which will allow us to meet
the increased demand for HD
and regionalised content
distribution,” said Juan
Salleras, EVP and GM,
Encompass Latin America.
“The premium transponders
on Intelsat 34 will allow us to
Increasing investments in
network coverage
expansion, coupled with the
enhanced political and
economic stability in most
Sullivan - Latin American Fixed
Broadband Services Markets finds that the market earned
revenues of $11.75 billion in
2013 and estimates this to
reach $18.40 billion in 2018.
“Broadband service
providers will be looking to
tap these market
Latin American countries, is
driving the fixed broadband
services market in the
region. Furthermore, the low
level of broadband
penetration in some Latin
American countries is
opening up opportunities
for service providers in this
space.
Analysis from Frost &
opportunities optimally
through promotional offers as
well as by investing in
convergent services and
integrated infrastructure
networks,” noted Frost &
Sullivan information and
communication technologies
senior consultant Ignacio
Perrone. “Competition from
triple and quadruple play
operate more efficiently and
provide programmers with
the ability to deliver higher
quality and differentiated
content to their viewers.”
“Starting with the global
distribution of the Mexico
Olympic Games in 1968,
Intelsat has been the leading
provider of satellite services
to the Latin America media
market, delivering the
region’s most-watched
channels to more cable
providers will help to drive
adoption and thereby increase
the number of broadband
lines in service from 52
million in 2013 to 91 million
in 2018.”
However, the high cost of
licences for concessions,
network deployment,
international links as well as
marketing and sales is hurting
the profitability of broadband
service providers. The
commercial campaigns and
low-price strategies are
exacerbating the situation and
making it difficult for market
participants to expand service
penetration without
compromising the return on
investment.
In this scenario, Perrone
says fixed broadband service
providers should focus on
head-ends than any other
satellite operator,” said
Carmen Gonzalez-Sanfeliu,
regional VP, Latin America
and Caribbean sales,
Intelsat. “The Intelsat 34
satellite, and our related
investments in ground
infrastructure in the region,
will further support
Encompass’s growth plans,
enhancing its highly
respected distribution
platform for the region.”
offering technologies such as
FTTH to the most lucrative
segments of the market. For
instance, households with a
bandwidth-i