LatAm_latam 09/07/2014 15:54 Page 6
Eutelsat for Millicom
LatAm launch
Lifetime for
LatAm
+E Networks Latin America, a
joint venture between A+E
Networks and Ole
Communications, and Sony Pictures
Television, has launched Lifetime in
Latin America and Brazil. Eduardo
Ruiz, president and general manager of
A+E Networks Latin America, will
serve as GM for the new channel.
“Lifetime is one of US cable’s biggest brands,
and our expectations are that the brand will
perform well in Latin America,” said Ruiz.
Lifetime will feature a three-part content
strategy of scripted drama series, non-fiction
series and award-winning original movies.
“We are thrilled to partner with Sony
Pictures Television for the launch of Lifetime
in Latin America and Brazil,” said Sean
Cohan, EVP, international, A+E Networks.
“Lifetime and its content have an extremely
loyal fan-base around the globe, and we are
confident that it will
develop an equally
loyal audience in the
Latin American
region.”
T.C. Schultz, EVP
and MD for Sony
Pictures Television’s
Networks in Latin
America and Brazil, said that working with
A+E Networks Latin America to create a
premier network dedicated to women gave
the pair the opportunity to combine their
resources. “This joint venture further
solidifies our goal of delivering the widest
breadth of great entertainment to audiences
in Brazil and Latin America and complements
our other channels in the region.”
“We are very pleased to join our long-time
partners, Sony and A+E, in this new joint
venture that makes possible the arrival of
Lifetime in Latin America. Lifetime will be
distributed by HBO Latin America Group and
is an excellent complement to our basic
channel offering in the region, bringing a
channel dedicated specifically to the Latin
American female audience and full of proven
and successful programming,” said Enrique
Cusco, CEO of Ole Communications.
A+E Networks Latin America, a joint
venture between A+E Networks and Ole
Communications, was formed in 1996. It
currently operates History, A&E, BIO, and H2
across Latin America and Brazil. Lifetime
reaches over 170m homes in the US, Canada,
Southeast Asia and the UK.
A
10 LATAM Briefing
nternational
telecommunications and media
company Millicom selected
Eutelsat Americas to support its
recent entry into the satellite pay-TV
market in Latin America.
Millicom has signed a
multi-year contract with
Eutelsat Americas for
capacity on the Eutelsat 117
West A satellite that provides
premium Direct-to-Home
coverage across Latin
America. Millicom also has
options for additional
capacity and service
continuity on the Eutelsat 117
West B satellite will be
launched next year and collocated with
Eutelsat 117 West A to build up a DTH
hotspot over Latin America.
Operating under the Tigo Star brand,
the new satellite pay-TV platform
complements Millicom’s cable and mobile
services and has already been launched in
two markets: Bolivia and El Salvador. The
Bolivian service addresses the 6.5 million
people of Bolivia’s 10.5 million
population who live beyond the
company’s cable coverage. It comprises
75 channels, including eight in HD, five
free-to-air and eight premium services.
The DTH service in El Salvador offers
customers up to 70 channels, incl