LatAm_latam 09/07/2014 15:56 Page 8
PREVIEW
BTA - the Brazilian Pay
TV/Telecom Association - was
founded in 1989 to represent
distributors, programmers
and suppliers dedicated to conditionalaccess communications services. Its
mission is to defend the industry’s
interests, foster its development and
represent its members in relations with
the regulatory authorities.
Since 2006 the number of pay-TV
subscribers in Brazil has risen 23.4% per year
on average, with growth reaching close to 30%
per year between 2010 and 2012. In 2013,
despite very low GDP growth of only about
2%, the pay-TV market expanded no less than
11.31% and the subscriber base reached 18
million homes.
Considering an average of 3.2 people per
home (according to IBGE), pay-TV services are
delivered to approximately 57.66 million
Brazilians. This corresponds to a pay-TV
penetration rate of 28.42 out of every 100
homes in the country. Among pay-TV
transmission technologies, satellite or directto-home (DTH) system has a market share of
about 62%. The remaining 38% access the
service via cable.
WELCOME. ABTA Expo and Conference
2014 (August 5-7, Transamérica Expo Center,
São Paulo) will welcome more than 150
A
Levels of interest in Latin
America’s leading trade
show for the pay-TV and
broadband industries
reflect the development of
the sector. Here’s an
overview of what’s
happening in São Paulo.
exhibitors to participate in ABTA Expo and
Conference, with organisers anticipating more
than 8,000 visitors per day.
New for the 2014 edition is the Showcase
Arena, a space for presentations of case
studies and products, with intense activity and
possibilities for interaction. Located in the
exhibition area, Showcase Arena offers
sponsors all the equipment required for
presentations. All ABTA 2014 attendees have
free access to the exhibition, assuring that the
case studies presented will be seen by a
significant proportion of the participants.
ABTA Expo and Conference will feature
debates on the future of pay-TV, focusing on
innovation in video services. In particular, the
event showcases new technologies and content
distribution solutions such as video on
demand, IPTV and over-the-top platforms
(OTT), as well as advertising, satellites and IT,
and the growing innovation in linear and highdefinition content distribution.
PANELS. Panel sessions and debates on
relevant topical issues in markets, regulation,
new technologies and trends, with the
participation of C-level executives and other
representatives of leading industry players and
government. Also featured are training
seminars covering case studies and market
solutions for professionals who need to be
constantly ahead of the curve as far as the
tools and technologies used in pay-TV are
concerned.
The Conference's Opening Panel on
August 5th notes that pay-TV networks and
operations now connect more than 18
million customers with multiprogramming,
broadband and voice packages. However,
expansion of this universe requires an
environment favourable to new investment,
innovative and flexible business models,