Information Technology SoluAs the name suggests the essence behind our unit is CUSTOMIZATION. We
exclusively focus on custom and tailored men’s & women's clothing. Users
have the option to select from the store's ever-changing collection of styles
and designs, and get it customized to fit before they ship. We can re-create
something more suitable in keeping with the style customer desires. We can
make the customer style, our fashion.
Q4. While browsing through your page on facebook, we saw that
you retail through exhibitions in different cities. Do you recognize
any difference in purchase behaviors of the consumers of different
cities (tier 1 and tier 2)?
Our exhibition experience shows tier 2 city people are more fashion conscious
than tier 1. The percentage of repeat customers from tier 2 cities is more than
in big cities. They are more experimental when it comes to clothing. Every day
they want to explore the new fashion.
Q5. How do you plan the merchandise mix for different channels of
retail? Is it affected by different fashion trends in different locations?
Yes, the merchandise is affected by fashion trends. Every nation has its own
culture and this reflects in their way of clothing. The dressing sense and style
statement varies from person to person. We plan our merchandise depending
on different locations as per the consumer likings and purchase patterns.
Q6. You have positioned your brand purely on woollen merchandise. How do you manage to retain your sales round the year?
Our focus is mainly on overseas business. The demand of woolen fabrics in
western and developed nations is continuously increasing. To meet those
hiked demands at international level, we target the people around the globe
and offer high quality woolen merchandise to meet customer standards. So,
our sales never stagnate round the year.
Q7. Some last words for budding retail students at SIMSR
Every business and brand has a story. Your product or service has a reason for
being, a perceived value to a bunch of individuals. This public needs and
wants to hear a truthful, convincing story
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