LABEL September 2013 | Page 8

Information Technology SoluDeepali Jain’s custom clothing Deepali jain a new enterant into e-commerce has an example for the budding entrepreneurs by starting off an online custom clothing store. It’s a privilege for the Team LABEL to have a word with her. Q1. With fickle minded consumers, and constantly changing fashion how do your online marketing strategies stand firm? Extensive study of the global consumer market has helped us pave the innovative marketing strategies. We carefully study the purchase and consumption pattern of the people globally and offer the product according to that. Our aim is to maintain the total customer satisfaction to the maximum possible standards. We constantly look for the new marketing strategies by analyzing the consumer trend and behavior. Q2. In the era where competition has the strongest grip in the retail industry, according to you, what is that key thing which the retailers would need to offer to the consumers to attract the largest market share? No matter in which business you are in, if you don't have customers than your business will ultimately fail. The first and the foremost thing is the right communication. Retailers should use all the channels of the communication to connect with the audience. Face to face, email, social media, phone, etc are some of the ways through which retailer can attract large customer base. Secondly, customer feedback is the vital point for the retailers. This feedback helps to monitor and measure customer satisfaction regularly. The retailers can analyze the bottlenecks so as ???????????????????????????????????????????()D??]??????????????????????????????????????????????????????????????????!?????????????????????????????)???????((