CONTRACTOR SUCCESS STORY II
Private residence in Beverly Glen , designed and built by Redesign Group , Inc .
“ There are no shortcuts and there is never a dull day . Every day brings a new puzzle to be solved and I learn something new – which is why this is my life ’ s passion .”
While completing her graduate degree , Ladan gained real-world experience working for an architectural firm . After graduation , she worked at several different architectural firms and moonlighted for Thane Roberts , completing tenant improvements for clients like Guess , Armani , and Nanny . Within a few years , Ladan had enough clients of her own to be able to team up with a colleague to found a design firm in 1988 , initially designing highend custom homes and doctor ’ s offices , then offering design-build services .
Although architecture and construction are still very male-dominated fields and Ladan has encountered her share of resistance to inclusion , as a woman and immigrant , she has always been deeply grateful for the opportunities available to her here in the United States . Her desire to have a more direct , positive impact on this country and the Los Angeles region , which she calls home , led to her decision to move into public works projects in 2016 . To that end , she joined forces with her brother , who brings over 30 years in the banking and financial industry , a MBA from Pepperdine University and a B . S . in Mechanical Engineering from the University of Southern California , to his role as Redesign Group ’ s Chief Financial Officer .
Like most small businesses , Redesign Group was hit hard during the pandemic , when four
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