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Space Game
Wall Game matters a lot in how a toy brand can influence its end users . The global toy brands who value design like Disney , Lego , Haba , Hape , Plan Toys to name a few , could make a mark and have created a very unique identity for themselves . Each one of them have exclusive offerings for consumers , they differentiate from each other by " Design ". These brands have understood the importance of design in the journey of a business and thus making them grow manifolds . Design can fetch many significant business benefits .
According to Suhasini , following are the six important ways in which innovation and design can impact toy businesses .
1 . Good Design Makes The Brand Catchy & Notable
Companies with a good design perform better than companies with a bad design . It has become crucial for businesses to differentiate themselves in their domain . Good design can be achieved using beautiful shapes , attractive colors , ergonomic forms , subtle textures , in a balanced way . At the same time , Good Design is not about aesthetic only but requires a deep understanding of how consumers perceive a toy , how do they interact with a toy , what makes them grab a toy instantly . Responsible and Good Design makes toys safe , playful and attractive . Good design delights consumers , thus making a toy brand irresistible to buy . A catchy design makes the toy brand memorable .
2 . Good Design Generates Good Revenues
Good design improves sales and makes the business more profitable . It helps generating good revenues by building consumer ' s trust and making the toy brand more engaging . It gives tools to help companies sell their toys confidently and explain why their toys should be bought . Good Design helps consumers to understand the toy offerings better . Sets the brand apart from other counterparts , which helps increase in sales . If design can be implemented strategically in the processes at different levels in the company , it will have a multiplier effect and also it helps in eliminating pain-points , which can save lot of time . Ultimately saving time is saving money .
Baby Walker
Kids India E-Magazine - September 2022 | Page 5