Kids India Magazine September 2022 | Page 6

Monster Hugs " Olly "
Learning Game
3 . Design Helps To Make the Toy Brand Consumer Savvy
Consumers are more likely to choose the brand which meets their needs more effectively . Well designed toys with good user experiences make a good reputation for the toy brand and increase the customer loyalty . Good Design greatly influence what consumers think and the decisions they make . It gives users seamless and enjoyable play experience making the brand consumer savvy .
4 . Design Makes Toys User Centric
Consumers demand a lot from the toys they play with , hence it ' s important to start designing for consumers to build a lovable brand . Design research , user study and deep diving into the insights help to understand consumer needs better and lead to designing user centric toys . By involving the consumers in the design process , design outcome is more effective and user-centric and also gives them a sense of ownership in the toys they play with . When the users are actively involved in a design process , it helps to take decisions and points out , if any changes are required in the design before sending it for production hence avoiding high investments and time delays . because they believe that they are getting high quality toys at justified prices . Consumers enjoy experiencing something new and something which looks really attractive , design is a tool which makes toys look good and feel safer to play with . At the core , if the brands are offering toys with the same play value but their design and branding is different rather better amongst all , it makes customers trust that brand more .
6 . Design helps motivates customers to take action and buy
Well designed toys make sure that the consumers find them intuitive to use , hence helping them in decision making to buy those toys . When the brand stand out from others and gives a feeling to the consumer that the toys belong to their world , emotional attachment leads to the wish to possess it and motivates them further to acquire it . Design plays a major role in forming consumer ' s interests and desire . Good Design inevitably motivates customers to take actions to buy toys .
Green Demon RC Monster Truck
5 . Good Design Makes Toy Brands Stand Out From the Competitors
Design gives toy brands a competitive edge and makes it stand out . Well designed toy helps toy brands to sell better and emerge from the crowd . Many times customers choose some particular toys
Kids India E-Magazine - September 2022 | Page 6