Innovation and Design , The Two Success Mantra ’ s of Toy Business
NEO Monster
Toy designing has been recognized as the 2nd most important step in further increasing the potential of Indian toy industry , in governments National action plan . In fact , the most important recommendations in FICCI-KPMG report are setting up dedicated toy design centres . It is said that Design Institutes should partner with educational boards and help design toy-based pedagogy for schools . Design institutes can help in formulation of design features and technical specifications for safety and quality standards .
The Kids India team has been fortunate to speak with Suhasini Paul , Co-founder Paul Studio , an eminent Toy Designer , alumni of NID Ahmedabad , about the importance of designing toys . Suhasini is TEDx speaker and a recipient of the " Designpreneur " award from Shri Narendra Modi . She has designed over 300 + toys for her clients in India , Thailand , Italy , UK , USA , Turkey and France , which are launched every year at various Toy Fairs across the globe . She also designs toys for Kinder Joy , Disney , Hape , Chhota Bheem and many more .
We asked her about importance of designing the toys and how designing can impact the businesses ?
Suhasini feels that design is imperative for organizations to express their brand values . It plays very crucial role to create everything from consumer experience to business strategy . Design
Kids India E-Magazine - September 2022 | Page 4