Marketing campaigns supported by new media
As platforms such as YouTube or TikTok continue their way into the hearts of children , so do influencers . And as relevant as they are , toy companies are currently hiring influencers to promote their products , among many other things . Lately , toys are even being designed in collaboration with these people .
One such example is the line of toys and markers by Spin Master named “ InkFluencer ”, which is a sort of game to create and customise fashion ideas . The brand is created in collaboration with the popular TikTok influencers behind WeWearCute . These two girls do not only have their brand on the toys , they present them and promote them on social media to all their followers .
The fact is that toy companies are getting quite creative in taking advantage of these platforms . Nerf has been using TikTok in clever ways , for instance . The company hosted a competition to choose their next Chief TikTok Officer on the platform . The winner was allowed to run Nerf ’ s TikTok Channel , Hasbro ’ s first official channel on the platform . During summer 2021 , Nerf held their Hyper Tourney . The competition was only for the TikTok community in the USA and people participated by submitting videos showcasing their NERF and TikTok skills in creative ways . These are not only great ways to promote products but also increase followers on social media .
Another relevant marketing strategy to mention is the new YouTube series featuring the Instaglam Gloup girls dolls by Cra-Z-Art . This seven-episode series shows real-life teenage influencers living with the dolls in a luxury house . Each influencer represents a doll , and during the series , the teens are given Glo-Up challenges and get inspired by the dolls .
Inkfluencer , Spin Master
Kids India E-Magazine - September 2022 | Page 26