Kids India Magazine September 2022 | Page 27

The GLO Show
Reaching the next generation of children and kidults
Thanks to these new approaches to think about toys and marketing campaigns inspired by and based on social media , the industry will be reaching consumers in new ways that are appealing to them now as well as in the future – and not only to children but also to teens and even kidults .
MIRIAM MORANTE BONET
AIJU , DESIGN & TREND RESEARCHER
Kids India E-Magazine - September 2022 | Page 27