Today their brand of toys is sold across 27 countries in outlets like Landmark ( UAE ), Biedronka ( Poland ), Mr Toys Toyworld ( Australia ), ToysRUs , Toymate and India ’ s very own Hamleys .
The important factors while developing the toys was to maintain high safety standards , offer premium quality products at affordable prices . Eksploe strongly believes that playing , exploring and learning from play is very important for all the kids irrespective of the social and economic strata . Thus , it had become imperative that their products not only conform to safety standards and pass quality parameters equivalent to that of a premium brand but are also cost competitive .
As Gautam says “ Safety of the child is important regardless of the family ’ s financial strength . While holding the qualities offered by premium brand , we were able to give a pocket friendly option to our clients . This philosophy of competitive pricing has set us apart . We have been able to position ourselves strongly even in highly price sensitive Asian countries .”
Currently Eksploe is focused on manufacturing chemistry-based STEM ( Science technology engineering mathematics ) toys with a twist of craft in them under the STEM Learner series aimed at kids of 8 years & up . The top selling ranges from candle making kits to perfume making kits . The most popular products of the company have been My Aqua Soap Making Lab , My Bath Bomb Making Lab , My Slime Lab and My Chemistry Lab . These toys come in small packages with extremely safe components and a good supply of ingredients giving the child an initial teaser into a fun way of doing DIY science-based experiments .
Apart from this , they have recently launched Perfumed Dough series , which caters to younger kids of ages 3 years and above by teaching them about colours and shapes through role-playing .
Kids India E-Magazine - September 2022 | Page 13