Strong Fundamentals
The formula behind international success of Eksploe Toys by Play Craft
Play Craft Traders has been in the toy business since 1962 majorly trading the toys of other brands . The company started manufacturing in the year 2000 . In the year 2016 , Gautam Arora , Export Manager of Play Craft , decided to develop a new brand that focused on educating the young minds as well as helping them explore new ideas through activities of craft & science .
They worked for two years developing the idea , identifying the needs and gaps in the market , testing their idea taking the feedback from the customers . In 2018 , they launched “ Explore ..” now known as “ Eksploe ”, with a vision to inculcate learning while the child is playing .
Their scientific approach and clear vision have accorded them immeasurable success with in four years .
Kids India E-Magazine - September 2022 | Page 12