the New Educational Policy , there is a huge opportunity opening up for toy designers to create new , innovative play experiences . As long as we are aware of our responsibility to every child , and the society at large , there is no limit to the difference we can make by integrating bleeding-edge technology and time-tested methods of play ." loads of fun while subconsciously understanding core STEAM fundamentals . Their products are designed inhouse and we have patents for every product . They ensure that the instruction manuals are the best in the world , and every product is just challenging enough to motivate a child . The sense of pride and joy of making are critical to for the development of their products . Their objective to engage a child in such a way that on one hand STEAM learning becomes an integral part of their toys and on the other hand it also emphasizes the practical application , ultimately ensuring permanent retention of concepts .
Ashwini Singh , CEO of Smartivity , I am pleased to say that “ Smartivity is founded on four core beliefs . Firstly , we believe in Power Of Play . We believe that children learn the best through play . We believe in the Power of STEAM to shape our future . We are convinced that encouraging children to make things with their hands brings not only joy but also a sense of pride of making . This instills a deep self-confidence in them and empowers them to believe that they can make things , not just consume them . Which leads to our fourth foundational belief - the promise of every child to be a future innovator , creator , designer , or a maker . Our brand philosophy is rooted in this quartet of beliefs . We believe in making the most mind and body engaging , play-filled experiences for children that also introduces them to practical application of STEM fundamentals subconsciously .”
While talking about the future of STEAM toys , Ashwini said " As the demand for STEAM Educational toys has grown , many new players have entered the market . Some of them are doing fantastic work . Unfortunately , there is also a tendency to slap a STEAM logo on any and every toy because it has become a buzz word . In a bid to keep prices low , many toy producers do not adhere to the material and safety standards prescribed by various toy certification authorities . This might harm not just the industry but also children in the long run . So , there is a need for designers and brands , both established and newcomers , to be conscious of the heavy responsibility they carry . What we do impacts the future of us as a society , in a big way . With experiential learning becoming a critical part of
Ashwini Singh explains : “ Our mission , at Smartivity , is to ‘ make learning smarter ’ and to inspire coming generations of kids to become ‘ makers ’ of a better future . We do this through our cool , innovative , engagementfocused products that deliver fundamental understanding of STEM subjects in a hands-on , fun and playful manner . The biggest opportunities of the future are going to be in the fields of Science , Technology , Engineering and Mathematics . A fundamental understanding of these subjects is critical for today ’ s children to become active participants in shaping tomorrow ’ s society . Smartivity products are designed to provoke curiosity and wonder around STEAM subjects among children through play . At Smartivity , we believe that the world is our playground . And we are just getting started .”
Ashwini Singh CEO , Smartivity
Page 12 | Kids India E-Magazine - March 2022