educational toys are valued by parents because they make these subjects interesting for kids , beyond the boring academics at school .
Now , the future is a dynamic , ever-evolving , unpredictable flux . The roles that individuals played in society are either disappearing ( automation ) or changing drastically ( big data , AI , ML ). The primary objective of education has always been to prepare a child for their role in the future society . While technology has changed our day-to-day life beyond recognition , our educational systems are still based on needs and values of the past industrial age . We cannot prepare children for a future that is unpredictable using dated rote-learning systems .
Ashwini Singh , CEO of Smartivity , states : “ We can empower children with the tools that help them adapt to the changes they will be facing , and ensure that they thrive in the flux . At Smartivity we believe that these tools are creativity , confidence and a scientific temper , and the best way to arm children with these tools is with Smartivity STEAM Educational Construction Toys . At Smartivity we believe that a thorough understanding of practical application of Science , Technology , Engineering , Arts and Mathematics ( STEAM ) fundamentals will be critical for any individual who wants to be successful in the future , and play the role of contributor rather than a consumer . Smartivity STEM educational toys introduce children to these STEAM concepts through mind-and-body engaging immersive experiences that also ensure longer retention of learning .”
STEAM Educational Toys compliment traditional educational systems by providing children with an engagement that they expect , deserve and enjoy .
Enabling the Indian Education Ecosystem
From the consumer perspective , Indian parents are highly discerning of the educational value that any toy delivers . They are always searching for accessibly priced ways to reduce screen-time in their child ’ s lives . This has led to the massive growth in the STEAM educational toys category . Careers in science and engineering have always been the most sought after options in India , and STEAM
Apart from the educational value , Indian consumers are highly cost conscious , and becoming increasingly demanding when it comes to environmental friendliness and gender equality ( in fact , children are demanding that toys and packaging be Eco-friendly ). Smartivity STEAM Educational Construction toys are made from Eco-friendly re-engineered wood , are absolutely gender-agnostic , and hence satisfy all the parents ’ needs . In an age where children are increasingly getting addicted to passive , screen-based entertainment , Smartivity toys provide young minds with inspiring do-it-yourself and technologyenhanced physical experiences that encourage them to take interest in making things and learn fundamentals of STEAM subjects in the process .
Naturally , Smartivity has emerged as the most popular STEAM Educational Construction toys brand in India . The fact that Smartivity is a 100 % Indian brand , successfully building trust with Indian parents and consumers by delivering the most innovative and unique STEAM toys consistently for the past 7 years . The company ’ s ability to innovate and to stay ahead of the curve has been recognised globally . Smartivity was the first Indian brand to be recognised among the Best Toys In The World by both TIME and Newsweek magazines . Their innovative toys like the Music Machine and the Retroscope have been nominated for ASTRA awards internationally , and also their latest launch , Smartivity Pinball Machine has been nominated for The Toy Foundation ’ s ‘ STEAM Toy of the Year 2022 ’ Award , considered the Oscar awards of the industry , in the USA .
Play At Work
At Smartivity , they focus on ensuring that children have
Kids India E-Magazine - March 2022 | Page 11