sponsored organization that is working for the promotion of India ’ s exports of sports goods and toys . “ SGEPC has been organizing India Pavilion at Spielwarenmesse ® , the international toy fair in Nuremberg , since 2002 . The pavilion started with a modest participation of 10 members , which increased to 35 during the 2020 edition of the event . After missing this important exhibition for one year due to the Corona Pandemic , Indian participants are now looking forward to participate in 2022 edition .”, states Mr . Tarun Dewan , Executive Director of SGEPC .
Many of them are regular participants that have missed not being able to attend a physical fair in 2021 . Brijesh Katula , Managing Director at GB Sports , who has been one such regular exhibitor at Spielwarenmesse ® explains : “ We , at GB Sports , have been associated with Spielwarenmesse eG since five years , having exhibited our products – latex & foil balloons , gift wrap rolls , foil fringe curtains , cello bags , balloon weights etc . in various countries like Germany , Turkey , Russia and India . We extend our congratulations to the entire team of Spielwarenmesse for their meticulous planning and exemplary arrangements ! Now , we are looking forward to the upcoming 2022 show for abundant business opportunities and exposure to buyers from across the world .”
Another Indian company that has been participating at the fair since a long time is Welby Impex Pvt . Ltd . with their collectible tin toys . Their Managing Director , Mr . Paresh Chawla recalls , “ 1997 was the year that we , as a small startup , participated in the Spielwarenmesse ® for the first time . Connecting with the right people gave us the right boost and encouragement we needed to get the wheels rolling . The company Welby Impex Pvt . Ltd . has been manufacturing and fulfilling the international demands of superior quality tin toys , under the brand name Tin Treasures , ever since . Working to grow the company to its present capacity has been an exciting journey for us and we still look forward to participating in the Spielwarenmesse ® every year as we view this to be an opportunity to connect and understand the demands of buyers from all over the world , which is a very important aspect .”
For the exhibitors Spielwarenmesse ® provides the perfect trade fair environment for companies with product groups categorised according to common features for the toy trade to allow them to make optimal use of their potential to attract visitors . It ’ s also the best place to discover the latest industry trends . These are just some of the reasons why the exhibitors are so eager to return to the fair in 2022 . Monika Dhingra from Nomad Originals , who has been participating at the fair since 2020 remarks , “ Nomad Originals is a customer-oriented manufacturing unit started in 2005 , situated in Noida , India with a fully certified and regularly audited working space of over
40,000 sq ft . We are continuously working to deliver quality and organic products to our buyers all around the world , specialising in making toys and dolls for ages 0 and up , while striving for excellence every day ! In 2022 , we return to Spielwarenmesse ® with thematically categorized products for our buyers covering everything from dolls to whimsical plush toys . Since our last visit here , we hope to expand our client base looking forward to new projects because at Nomad Originals we always love a challenge .”
Furthermore , the international diversity as well as the number of decision-makers at the fair remains unrivalled and this enables the exhibitors to expand internationally and reach new markets worldwide . “ Spielwarenmesse has always been at the forefront of our efforts in taking the Imagimake – Made in India toys global . In the coming fair we are very excited to showcase our core products that have been gaining significant traction in the international online space to relevant customers who may be able to help us capitalize this in the offline space as well .”, explains Disha Katharani , co-founder of Imagimake , one of the fastestgrowing Indian start-ups in the field of Toys , Games & Artist Supplies . “ With a number of new launches planned in Educational , STEM toys and the Art & Craft space we are excited to be able to showcase a varied range . As a 5th year exhibitor , we may still be young but with an innovative product range , experience of the global supply chain and robust manufacturing - we believe we are well poised to make Spielwarenmesse ® 2022 bigger than ever before !”
Sustainability has become a highly significant topic worldwide and to highlight the importance of this topic within the toy industry , the 13 members of the TrendCommittee will be focusing on this one mega trend for 2022 : “ Toys go Green ”. This topic will be brought to life in the form of a special area in Hall 3A with four product categories relevant to the trend : “ Made by Nature ”, “ Inspired by Nature ”, “ Recycle & Create ” and “ Discover Sustainability ”.
Get ready to experience the Spirit of Play . The online ticket shop is now open and our team will be happy to assist you with planning your visit .
For further details contact your Spielwarenmesse team in India :
tanu . ailawadi @ indo-german . com norma . remedios @ indo-german . com
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Kids India Magazine - Dec 2021 | Page 7