Kids India Issue IX December 2021 | Page 13

Vlad & Niki WeWearCute
Kidfluencer Vlad & Niki
Vlad & Niki run one of the most subscribed YouTube channels in the world .
“ Vlad & Niki ,” a YouTube series starring young brothers living in Dubai , has become a global preschool phenomenon and the highest-rated boys ’ channel on YouTube . Sergey Vashketov , the father of the YouTube preschool superstars . “ We want kids to feel that they are playing with Vlad and Niki in their own homes , going on adventures together , while tapping into their own role playing , creativity and imagination . Since launching the channel in 2018 , “ Vlad & Niki ” have attracted more than 170 million subscribers worldwide . They have 68,7 million subscribers to their English channel and 50 billion views . On average there are five billion monthly views on 16 channels translated into 13 languages .
Toy Lines
Vlad & Niki
Vlad & Niki toy line with Playmate Toys and Zuru Toys launched in summer 2021
Licensing Agencies
Haven Global , WildBrain CPLG in Russia , EMEA and Retail Monster in the U . S .
In Planning
Children ’ s fashion lines are in the works with Entertainment Retail Enterprises and Evode Group
Channels YouTube ( 68,7 Mio . Subscribers ²)
Kidfluencer WeWearCute
The sisters channel WeWearCute has one of the highest audience reaches on TikTok .
TikTok duo WeWearCute , featuring sisters Ashley and Emma , have exploded in popularity , with more than two billion views in 2020 and over 11 million followers on the platform to date . In November 2019 , The Joester Loria Group , a specialist for lifestyle products , announced its representation of the lifestyle and product influencers . Chief executive officer , The Joester Loria Group states that “ TikTok is a window into youth culture , and Emma and Ashley bring an innate ability to create engaging content that resonates with today ’ s youth .” The WeWearCute girls haven ’ t stopped unleashing licensed products since .
Product Categories
WeWearCute
Fashion , lifestyle products , crafts , toys and pranks Licensing Agency Joester Loria Group Licensees Mad Engine , Spin Master , Taste Beauty , Build-A-Bear In Planning
There ’ s much more to come as they launch apparel , home and electronics in 2021 .
Channels TikTok ( 11,7 Mio . Subscribers ²) Instagram ( 357.000 Subscribers ²)
Kids India Magazine - Dec 2021 | Page 13