Licensing trends : The brands of Kid Influencers
Social media has fundamentally shifted the way we engage with celebrities . The media landscape has transformed as content channels have become democratized . That sentiment is especially true for the unique world of kid influencers .
Kid influencers can instantly connect with millions of viewers and that connection has proven even more critical for kids attending school virtually during the Covid 19 Pandemic .
Streaming media grew rapidly in 2020 , which has led to a new wave of kid influencers who have found a dedicated audience and built wholly unique brands . License Global ’ s list of the next generation of kid influencers highlights how families worldwide have found success by creating content that connects with kids . This new class of kid influencers has built content that connects families in a time when fun content is in high demand .
Kids Diana Show ’ s : Love , Diana brand better time in history to celebrate kids ’ imaginations as kids all over the world are forced to create their worlds of play at home , the Pocket . watch creators have been their playmates .” The impact of the show ’ s Love , Diana Brand has already been proven in the licensing industry as the brand has more than 40 licensees .
Kids Diana Show Kids Diana Show
Kids Diana Show : Ukrainian YouTube channel where Diana has been telling her stories since 2015 .
Product Categories Licensing Agency
Toys , Girls toys Pocket . watch
Kids Diana Show ’ s videos include toy unboxings , vlogging , educational content and pretend play . Her videos , broadcasted at the fith-largest Youtube channel worldwide according to subscribers ( May 21 , 2021 ). Subscribers mostly rely on expressive faces and costumes to tell stories .
Stone Newman , chief revenue officer , Pocket . watch says , “ We want girls to be the princesses of their kingdoms with Diana as their royal friend . Never has there been a
Brand In Planning
Love , Diana brand
Rollout of more new properties , including an exciting new creator franchise
Channels YouTube ( 79,6 Mio . Subscribers ²) Instagram ( 349.000 Subscribers ²)
Page 12 | Kids India Magazine - Dec 2021