beginning of 2018 , 1 in 4 UK children thought about the effect of their actions on the environment regularly . The Kids Insights UK data saw the ratio increase to 1 in 3 by Autumn the same year .
Prospects for sustainable toys
In 2019 Parents Insights expected the rise in sustainable toys to help drive the educational toy segment to its projected 11 % growth over the next four years and to see even more significant opportunities for the licensing industry . Listening to kids ’ needs is crucial , the research group advises . They are arguably the most important consumer demographic and their attitudes and behaviour is having a wider impact on purchase activity . An environmentally conscious attitude is key for advertising , marketing , product development and sales strategies . The first effects are visible . Many toy companies across the world are reconsidering the materials they use both for their products and the packaging .
Ever more attention to sustainability The consumers ’ concern for the environmental issues is constantly growing . An eco-friendly approach by manufacturer and trade proves beneficial to a brand ’ s image . Kids are especially conscious of the environment and this shapes their attitudes , behaviour and consumption patterns .
Daniele Caroli Trade Journalist for the nursery and toy business Italy
Sources :
1 https :// www . lifegate . it / osservatorio-nazionale-2019 ( in Italian ) 2https :// www . puericulturamarket . com / analisis / 20200430 / que-debemos-conocer-consumidor-post-covid-19 . aspx ( in Spanish ) 3https :// www . serviceplan . com / de / news / sis-2017 . html ( in German )
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Kids India Magazine - Dec 2021 | Page 11