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possible when developing your online presence. It doesn’t
just mean that your website will load on their device. An
accessible website is one that can be used by anyone, no
matter the circumstances.
As a business owner, you need to protect yourself and
mitigate the chance of a lawsuit. But you also have an
opportunity to set an example for your clients, many of
whom could potentially be sued for website accessibility
and turn to you for help with the claim. It’s not just about
whether there is a law or not. It’s about serving your
community and being a good steward.
Until there was a law mandating it, most people didn’t
think about the disabled when designing brick and mortar
locations. Unfortunately, the same is true of website
design. The first time I heard about websites and ADA
compliance, I was startled. To be honest, my first thought
was, “What would a blind person do online?” And therein
lies the crux of the problem. We are not well informed
about people who have disabilities and what they need to
navigate our websites.
As technology changes, the world everyone knows is
funneled online. If not already, everyone will need access
to the internet to conduct everyday business, from buying
insurance, groceries, and clothing to banking. Just think
about how many things are handled over email, for
example.
Don’t just think about website accessibility in terms of
permanent disabilities. What if a customer tries to fill
out your claims form while they’re in bright sunlight, or
maybe they forgot their glasses? Your website needs to be
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Hazard Operations
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. . . And More!
Submit new business to:
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