MARKETING
YOUR WEBSITE SHOULD BE ADA
COMPLIANT
By Larry Neilson and Jerry Fox
Whenever you enter a new building, you likely notice how
they have taken measures to ensure that it is accessible
for everyone. From sturdy handrails to ramps and
elevators, a property must consider the needs of every
possible person who could want to enter. However, this
is not just an issue for physical spaces. Accessibility has
also gone digital, and it’s time for you to take a look at how
accessible your website is.
You might be thinking, “Why, as an insurance agency, is it
necessary to consider whether my website is accessible
to the visually impaired, blind, deaf, or otherwise limited?
Do the brick and mortar requirements of the ADA extend to
virtual properties? What are we talking about when we say
website accessibility for people with disabilities?”
Since you are in insurance, you understand risk. Let’s
start with a look at the risk of doing nothing for your
website regarding accessibility. Then, we examine what
accessibility means to you as an agent and how you can
update your website.
WHAT IS WEBSITE ACCESSIBILITY?
Accessibility means considering as many people as
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