Getting the
FULL VALUE
from Your Agency
by Al Diamond, CEO of
Agency Consulting
Group, Inc
control - or not) allowing them to cash in the value
an agency three times its current size.
of
An offer for a healthy, profitable agency before an owner is required to sell
is like someone offering you 12 golden eggs if you would sell him the goose that
lays the eggs with which he will pay you. Your response should be that if I wait twelve
days, I’ll have that many eggs and STILL HAVE THE GOOSE, AS WELL!
When do you sell an agency?
When you lose your health — God’s way of telling you to re-prioritize your life;
or When you lose your heart for the game — you no longer enjoy the business,
your clients, your employees, etc.; or when you want to turn the ownership and
management of the business to the next gen, staying to support and counsel them, or
when you are ready to retire, have no perpetrators and want or need the cash out of
the agency to help support your future. Don’t be tempted by the offers that abound
for the Goose that Lays Golden Eggs.
Deeply involved in all facets of agency and company operations, the author of this article, Al
Diamond, has spent over four decades in the insurance industry working for both stock and direct
writing insurance companies and as an independent businessman. He has been Operations
Manager of a major insurance company, Chief Operating Officer of three insurance
agencies and currently has been President of Agency Consulting Group, Inc,
a national consulting firm for insurance agencies, since 1985.
| January - February 2018 | KANSAS INSURANCE AGENT & BROKER
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