V
ariations on the parable about the goose
that lays the golden eggs exist throughout
the world. The point of the parable is that
if you find the goose that lays golden eggs, feed
him, treat him well and reap the benefits of your
great luck. If you kill the goose expecting to reap the
reward of her production all at once all you will get is
one meal of cooked goose. If you find the goose that
lays golden eggs you are best off not being greedy
and enjoying the benefit of the golden eggs as they
are produced.
Many agents find themselves in an enviable position.
They earn a good living, albeit a stressful one,
by helping many clients protect their assets. And
doing so over a full career brings many clients who
continue to support the agency owner through their
renewals, forming a basis of considerable value to
the insurance agency owner.
For many of us our agencies are our “Geese that
lay the Golden Eggs.” We find the gosling. We
raise it and feed it and watch it grow larger. At
some point the eggs it lays become ‘golden’ in
that they provide both current income and future
value in our agencies.
But too many agents try to reap the benefits of
their agency value before they are ready, selling
the goose even thoug