Pro version with pricing that starts at
$8.99 per month (with discounts for
an annual payment).
With the basic account, you’ll have
message scheduling and can set up
five social networks. The Pro version
has unlimited social networks, atom
feeds, and stats history. It also allows
bulk scheduling. For personal and
professional use, this auto-posting
tool is worth a try.
how and when to engage
Once you begin using one of the
tools described above you will be
able to create activity consistently on
your social platforms without feeling
like you are spending hours doing it.
Here’s my strategy for engaging with
people on the social platforms where
I am active.
Daily: Interact with your news feed.
Install the mobile apps for the
Don’t Your Policyholders
Deserve A Company with an
various platforms where you are
active. Take a few minutes between
appointments to open the apps and
look at the activity in the news feed.
Simply clicking “like” on a comment
someone has made or typing out
a short comment will significantly
increase your engagement with these
people.
Engaging on social platforms
is becoming an essential skill
for executives to use to create
an engaging brand for their
organization. While you may have
staff who manages this for the whole
organization, it is important for the
executives who are the “face” of the
organization to also be active.
Weekly: Using one of the above tools,
take 30 minutes to an hour to set up
a schedule of posts for the following
week. This allows you to spend
concentrated time to make sure you
have posts going out on a regular
basis. Then, if anything particularly
interesting comes up, feel free to post
that one comment on multiple sites.
This type of engagement and activity
on your social platforms can bring
new visitors to your website and help
improve your overall search rankings.
However, perhaps more importantly,
it will help you and your team to
be more visible to the new online
consumer.
Monthly: Schedule time monthly to
review your profiles on all of your
social platforms to make sure they are
current. Review and contribute to any
comments on groups you are part
of such as LinkedIn, Facebook, and
Google+. In addition, reach out to
any old contacts that you might want
to connect with on LinkedIn.
Steve Anderson provides information to insurance
agents about how they can use technology to
increase revenue and/or reduce expenses. He
speaks professionally to hundreds of agents each
year on the future of technology, the social web,
and how insurance agencies can establish their
Internet presence.
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|May-June 2015| KANSAS INSURANCE AGENT & BROKER
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