| TECHNOLOGY & YOUR AGENCY |
A social presence when you’re busy
by steve anderson
ocial media engagement is
one of the most effective
ways for you and your
agency to get more traffic
and generate new leads. Agency
owners – for both large and small
organizations – are the “face” of
the organization. An effective social
platform marketing strategy should
contemplate using the owner’s name
and face as part of the marketing
program. This means that they need
to leverage their personal sites to
help build awareness.
S
A big part of the challenge is finding
the time. Comments from company
executives will help communicate
the organization’s mission and vision
to internal staff as well as prospects,
clients, and insurance company
personnel.
Mastering your Internet presence
will help you, and your team, be
more visible to the increasingly
online consumer. Consumers now
use smartphones and tablets to
interact with businesses 24/7, from
anywhere at home, at work, or on a
bus. It is critical that your company
define its value proposition through
a mobile lens by determining exactly
how your target audience wants to
engage with your brand on multiple
devices. Having – and using – the
right social platform management
tools is essential for keeping up a
presence on all the major platforms
such as LinkedIn, Facebook, Twitter,
and Google+.
4
Tools that allow you to automate
status updates on various platforms
enable you to promote your latest
content to all of your social networks
with a minimum investment of time
and effort. There are many solutions
that can automatically improve
your website articles, as well as
other content, to your social media
networks. Following are a few of the
most popular:
buffer app
Buffer is one of the easier to use
and less expensive tools to automate
postings to your social platforms.
This is the tool I am currently using,
and I love its clean and easy-to-use
interface. It will post updates to your
LinkedIn