03 Brand touchpoints | Our advertising Back to table of contents
43
BEING bold IN OUR advertising
The only part of our branding that always needs to appear on our national and international advertising is our logo . Aside from that , all bets are off – as the advertising shown on this page demonstrates . Our advertising – and especially our student recruitment advertising – needs to attract attention in what is an extremely crowded and homogeneous market , and it does : winning awards , creating awareness , improving perceptions , and – most importantly – generating engagement .