03 Brand touchpoints | Our videos Back to table of contents
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Video advert example videos
OUR
Tone
Ensure your video has the right tone for the message you are conveying . This could be fun , friendly and casual or professional , formal and informative .
Use footage to support and show a true reflection of the message .
Timings
Get to the point as soon as possible to retain attention .
Allow enough time between shots so that the viewer can take everything in .
Think about eye trace when cutting between shots .
Sound
Use appropriate music and cut on the beat .
Graphics
Please utilise images , graphics and animation within your video and always end on a call to action and our University logo .
Type
Use our corporate fonts and typography style . See page 27 to 29 .
Colour
Ensure colours used are from our colour palette . See page 25 .
Quality
Always use high quality footage that doesn ’ t have camera shake .
Accessibility
Use captions , transcriptions , audio for accessibility .
All video creation should be approved by the brand team . To discuss your requirements contact
brand @ keele . ac . uk