Keele brand guidelines March 2021 | Page 43

03 Brand touchpoints | Social media posts

03 Brand touchpoints | Social media posts

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42

posts

SOCIAL MEDIA

paid advertising

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This university is pre-eminent in its understanding of the need for sustainability .
Sir David Attenborough AT KEELE UNIVERSITY , 2019
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When using social media channels to reach our various audiences , you still need to ensure the brand of Keele is maintained .
The use of our blue mono logo and the Keele blue as the lead colour should be used . If the Keele blue is used as a background or a contrast of colour is necessary , then using the white mono logo should be utilised .
Any written text on the imagery should use the fonts set out in our brand guidelines and imagery should reflect our core messages , tone and personality .
Also ensure the correct social channel is selected to suit the audiences you want to reach .
For any advice or assistance regarding paid social media posts , contact brand @ keele . ac . uk

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