Keele brand guidelines March 2021 | Page 42

03 Brand touchpoints | Social media Back to table of contents
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03 Brand touchpoints | Social media Back to table of contents

41 media

SOCIAL

Our audiences live on social media . We need to meet them there .
With over 150,000 followers , we have an opportunity to share stories and content that engages our audiences and demonstrates who we are and what we do .
The right content presented in the right way and shared at the right time has the power to reach many times this figure . For support , contact the Strategic Communications and Brand Team .
Messages
Clock
Firefox
Notes
Settings

App icon Avatar icon Department Avatar icon

Messenger
FaceTime
Measure
Contacts
Camera
Find My
Calendar
Photos
Calculator
TikTok Keele App Store
Instagram Facebook Twitter
Crest on a white background
Crest on Keele blue background
Crest with department name

Social media avatars & app icon

To be coherent with our brand and values , all main University accounts use the Keele crest in isolation on either a Keele blue or white background .
Departmental or school accounts must use the crest with the department or school name underneath . Please contact a member of the Strategic Communications and Brand team who will provide you with a personalised avatar .

Social media channels

Please consider all social media and use the appropriate message and best practice for each channel . Here are a few channels that we prominently use .