Keele brand guidelines March 2021 | Page 39

03 Brand touchpoints | Our digital presence Back to table of contents

03 Brand touchpoints | Our digital presence Back to table of contents

39

OUR digital presence

Growing and evolving our digital presence will assist in building reputation , awareness and trust in our brand .
Having an excellent digital presence is needed now more than ever .
To continue to improve our digital presence we need to :
• Evolve our search engine optimisation ( SEO ), to ensure our appearance in the correct search engine results
• Evolve our website and specific content
• Select and use the correct social media platforms to reach specific audiences
• Create and continue to refresh and update video content that is interesting and useful
• Push content through our central University channels , to maximise reach
• Monitor , evaluate and evolve our online presence