03 Brand touchpoints Back to table of contents
38 coherent
BUILDING A
brand identity
Our visual style is rooted in authentic , confident , and sophisticated storytelling , to not only meet our aspirations to attract high-calibre students but to reach all staff , alumni , business , commercial and general public audiences .
Using all of our core elements including our logo , colours , fonts , and imagery combined with the right tone of voice across all our touchpoints creates a uniformed and coherent brand identity .