Keele brand guidelines March 2021 | Page 40

03 Brand touchpoints | Our website Back to table of contents
For support and guidance please go to keele . ac . uk / websupport / styleguide

03 Brand touchpoints | Our website Back to table of contents

40
Full colour logo

website

OUR

Our website is our shop window . It is where we present to the world who we are , and why we do what we do .
It serves every audience : staff , students , their parents , businesses , the local community , our alumni , the media , other universities across the globe , and everything in between .
With that in mind we need to invest time and creative thought into our web content , with consistent messaging and clear calls-to-action .

Website banner examples

Ranked top 150

IN THE WORLD FOR PSYCHOLOGY
TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS 2021

DISCOVER OUR walking , running and cycling trails

COME AND SEE FOR YOURSELF
THIS IS KEELE
THIS IS KEELE
Website banner 1600px x 500px
JOIN A UNIVERSITY THAT HAS

declared a climate emergency

FIND OUT MORE
THIS IS KEELE
THIS IS KEELE
THIS IS KEELE

A website is a living , breathing brand tool that needs to be cared for over time .

Gavin Cooper , Design Educator and Founder
WE ARE GREEN . WE ARE OPEN .

We are 600 acres of space

COME AND SEE FOR YOURSELF
10 % tint of Keele blue to replace the white on website banners

For support and guidance please go to keele . ac . uk / websupport / styleguide