Our brand guidelines provide the flexibility to ensure all touchpoints achieve a good level of legibility . Colour is particularly important in meeting accessibility standards .

Use tints from our colours to ensure you receive a passing contrast ratio – while still staying within the overall brand identity ’ s colour palette . Please also consider the use of black copy on white or 20 % yellow ( c0 , m0 , y20 , k0 ) background and increasing the font size . Large text is defined as 14 point ( typically 19px ).

Just as web pages should be structured correctly to ensure accessibility , the same standards should be applied to PDF files . Visit our website style guide for further support at keele . ac . uk / accessible-docs

Keele University is committed to increasing the accessibility of information online to all users . Our accessibility statement outlines our activities and achievements in increasing accessibility – for further details please visit keele . ac . uk / accessibility

We caption videos using the built-in features on each of our social channels . If a built-in feature isn ’ t available we hard-code the subtitles onto the video .

For live streams , we enable auto-captions which is integrated into Facebook and YouTube . This automatically captions the video as it happens .