Palatino font |
Gotham font |
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fontsOUR |
By using the right messaging , tone of voice , and visual components from our brand toolkit such as colour and font , we are able to develop our brand in a positive and confident direction . |
We use two different fonts that complement each other perfectly – a more traditional serif , together with a modern sans-serif . Getting the combination of these right is important and depends on the channel they are being used on , and the objective of the message . If you need advice , please email brand @ keele . ac . uk
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Aa Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678
Regular
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Aa Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678
Book
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
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Italic |
Book italic |
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
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Bold |
Medium & Medium italic |
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
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Bold italic |
Bold & Bold italic |
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {}()@£%&? 12345678 |
Palatino font Designed by Hermann Zapf , and initially released in 1949 – the same year that Keele was founded . The font was named after Giambattista Palatino , a master of calligraphy from the time of Leonardo da Vinci and is probably the most universally admired .
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Gotham font Designed by American type designer Tobias Frere-Jones in 2000 . Gotham is a family of widely used geometric sans-serifs . The letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century .
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Please note that Gotham isn ’ t available on standard PCs and you will need to purchase a licence in order to use the font . An alternative fallback to Gotham is Arial , but this should never be used on highly visible marketing materials . |
Also available is Thin Thin Italic Thin Thin Italic Thin Thin Ultra Ultra Italic
Narrow Light Narrow Light Italic Narrow Book Narrow Book Italic Narrow Medium Narrow Medium Italic Narrow Bold Narrow Bold Italic
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