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Colour is a fundamental visual element within our brand as it reinforces both our personality , qualities and brand perception within our brand .
The primary colour to be used across all visual assets is the simple and stylish Keele Blue and an accent colour of white which is seen in all settings across the University from logo to signage .
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Keele Blue PANTONE 2767 C100 | M100 | Y58 | K25 R39 | G30 | B61 HEX # 271E3D
Our core colour |
Keele Yellow PANTONE 129 C5 | M12 | Y86 | K7 R237 | G206 | B40 HEX # EDCE28
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Keele Red PANTONE 1797 C0 | M88 | Y90 | K8 R220 | G55 | B25 HEX # DC3719
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Keele Green PANTONE 7480 C75 | M0 | Y74 | K0 R71 | G174 | B101 HEX # 47AE65
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Complementary
Colours |
Keele White |
Using our core colour consistently will help to build brand awareness amongst our prospective target audiences . |