Bulgari Serpenti Seduttori components, showing gold bracelet and watch case.
WHAT DESIGN ELEMENTS WERE CONSIDERED WHEN CREATING
THE NEW SERPENTI SEDUTTORI COLLECTION?
Bulgari designers adapted
existing gold jewelry to create
the Serpenti Seduttori bracelet.
Often when you launch a new collection you first need to establish that it is
really a Bulgari. With Lucea, for example, if you remove the logo it’s without
question a Bulgari watch.
The bracelet in new Serpenti Seduttori is direct from our jewelry. It is
modern on one hand because of the construction of the bracelet, but at the
same time it looks classical. Seduttori, by the way, means seduction, and this
is also the name of a Bulgari jewelry collection.
This new watch borrows from our jewelry collections with its bracelet and
it borrows from our watchmaking with its snakehead. The collection focuses
on the seduction of gold. Plus the bracelet is more casually worn when
compared to a wraparound strap.
We see no direct competition between Serpenti Seduttori and Serpenti
Tubogas. Tubogas is steel and gold and timeless, whereas Seduttori is gold
and meant to be only gold. Plain gold Seduttori starts at $22,000 and with a
full pave diamond version it’s $90,000.
SUMMER 2019 | INTERNATIONAL WATCH | 113