COULD THE NEW CARBON HAIRSPRINGS DEVELOPMENT
BY FELLOW LVMH COMPANY TAG HEUER WITH BE USEFUL
FOR BULGARI?
We have never been really obsessed by the materials just for the sake of
the materials. For us, we have to judge what the benefits would be. Many of
these claims for new materials are marketing claims mostly, and traditional
materials have done a very good job for us. We have a very good relation-
ship with Sellita, away from the Swatch Group, for components like these,
and as long as their spirals continue to do a good job we will continue
using them.
One material however, carbon, does have its advantages, primarily for
the monochromatic color, which is a kind of organic black that you cannot
get with ceramics. Plus carbon is lightweight, which is absolutely incredible.
Without these advantages we would have no use for carbon.
Two examples of Bulgari’s
new Serpenti Seduttori, in
white gold.
112 | INTERNATIONAL WATCH | SUMMER 2019