itSMF Bulletin itSMF Bulletin June 2018 | Page 21

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As one of the first 80,000 people in the world on LinkedIn, I am happy to say that I have enjoyed a huge range of benefits of having a LinkedIn Profile since the 21st of December 2003.

However, there are many people who do not understand the range of benefits of having a LinkedIn Profile.

In this blog, I share a small selection of some of the benefits of LinkedIn as I see them. I am an Independent LinkedIn Specialist.

By Sue Ellson

employees and Connections. This can increase the size of your online digital footprint.

A network maintenance system – I have heard of countless examples of people reconnecting with people they know by searching on LinkedIn or alternatively, securing ongoing referrals as a result of content publishing or updates and even building a huge network by adding new Connections to their network through offline and online techniques. An active presence on LinkedIn reminds people that you exist.

An international research tool – if you are thinking about living, working or networking either at home or abroad, LinkedIn can give you direct access to leading experts worldwide. You can then reach out to them directly rather than try and find them independently and find ways to get past personal gate keepers.

A personal branding tool – LinkedIn allows you to tell your own individual or enterprise story and even if you have only just created a LinkedIn presence, it will be indexed in Google Search Engine Results within one week! You have the ability to create a LinkedIn Profile that appears in