itSMF Bulletin itSMF Bulletin June 2018 | Page 20

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An international cloud based personal database – that allows you to have one source of truth for all of your Connections. LinkedIn Members automatically update their LinkedIn Profile so you don't have to maintain a separate database and update it every time someone changes their contact information, job role or business information. No more re-writing your list of contacts in your paper diary each year, just look up the details online or on your phone.

A way to secure Google Search Results – for your name (LinkedIn is so well optimised in the Google Search Index for

The Benefits of LinkedIn

peoples' names, it took me six months to get my exact match domain name sueellson.com above my LinkedIn Profile URL in local Google Search Results), your enterprise name, your keywords (both with your LinkedIn Profile, Company Profile and Articles).

A way to generate lifetime published content that can also go viral – quality Articles can be added to your Personal LinkedIn Profile and be Liked,

Commented on or Shared via Google and LinkedIn. Company Updates can add to your online presence and be shared via