search results for your individual or enterprise purpose and then deliver a user experience that encourages the reader to reach out to you directly. You can also add some bling - images, videos, links etc.
An historical record – if you didn't have a resume or curriculum vitae, would you permanently remember all of your past work experience? LinkedIn creates an online framework for documenting your career and enterprise life. I have found that by fully completing and updating a LinkedIn Profile, some individuals have been able to work out how they would like to change their life journey in the future and select the main areas to focus on as they complete their details and reflect on their past experience. It is also a great way to catalogue information before you create your own personal website.
A career and enterprise attraction tool – a professionally updated and/or reviewed LinkedIn presence can be aligned to the career or enterprise you are keen to attract and then deliver results. Constant adjustments have enabled me to eliminate time wasting correspondence and accelerate aligned business transactions. My LinkedIn presence has generated international invitations and opportunities aligned with my values. I have also enabled clients to change industries and professions and secure significant promotions and new business by adjusting their LinkedIn content and ongoing strategies for their purpose.
a professional development resource – by selecting the right Influencers to read, Connections to add, Groups to join, Companies to follow, Signal actions etc, my Newsfeed and Notifications are constantly providing relevant information and inspiration for my own professional development. I can choose to Hide
x
irrelevant Updates and I can unsubscribe from Groups or Companies if the information provided is no longer aligned to my purposes.
A perceived reliable source of information for due diligence – as so many people are now familiar with the name 'LinkedIn,' when LinkedIn links appear in Google Search Results, decision makers regularly click the LinkedIn link, especially if they are already familiar with the LinkedIn Platform. Once they are on a Personal LinkedIn Profile, visitors can make an assessment based on the information supplied, shared connections, endorsements, recommendations, bling etc. They can then confirm or deny their perception by reaching out to shared Connections that they may already trust.
A quick and easy contact tool – I personally provide my contact details in several sections of my LinkedIn Profile so that if anyone remembers me and wants to reach out directly, they can. However, I also make sure that my message is very clear so that if the person only wants free information, they can look at my existing online resources rather than speak to me directly (I am a bit too busy for general chit chat but I still like being able to help people worldwide).
A direct source of career and enterprise leads – as a result of optimising my LinkedIn Profile and Company Profiles, I have received direct leads and sales on a regular basis. This has involved very specific actions related to my ideal clients and has been refined over the
years . I have also helped many individuals and businesses source the exact type of leads they have wanted, provided we have been able to determine the exact focus area first.
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