2-4
Chapter quiz
*See page 3 in the “Answers and Explanations” booklet for the correct answers.
A SWOT analysis is an analysis method that examines opportunities and threats, and strong
and weak points in planning strategy. Which of the following is included in the scope of
subjects to evaluate strong and weak points?
A company has product lines including four items. The table shown below summarizes the
survey results of the sales, market share, and market growth rate for each item that year.
Which of the following represents the corresponding product portfolio matrix (PPM)?
Here, the size (area) of each circle represents sales.
Product
A
B
C
D
Sales (in million dollars)
8
12
4
16
Market share (%)
10
4
3
8
Market growth rate (%)
15
8
20
4
b)
20
a)
Market growth rate
Market growth rate
20
15
10
5
0
Business strategy
15
10
5
0
5
10
5
Market share
10
Market share
d)
c)
20
20
Market growth rate
2-2
The number of competitive companies
Prices of its own products
Growth of the targeted market
Trends in Japanese economy
Chapter 2
a)
b)
c)
d)
Market growth rate
2-1
15
10
5
0
15
10
5
0
5
10
Market share
5
10
Market share
86