2-3
Which of the following explains one-to-one marketing?
a) It assumes the status of the company from its market share and performs activities
suitable for the status.
)
b It satisfies each customer’s need rather than targeting a group called a market.
c) It develops the products and marketing mix suitable for the needs of the segment.
d) It produces and distributes a single product in large volumes, targeting all customers.
2-4
Which of the following is the perspective of a balanced scorecard other than three perspectives: financial, customer, and business processes?
a)
b)
c)
d)
2-5
Learning and growth
Communication
Product
Advantage
Which of the following explains SCM?
a) This is a technique that strengthens relations with customers and connects them to
improvement in corporate earnings by managing the exchanges with customers consistently while sharing information between the departments related to customers.
)
b This is a technique of sharing the objective knowledge, experiences, and know-how,
which each employee obtained from business activities, as the knowledge of the
whole company with a network.
c) This is a technique for centrally managing the data generated at business tasks, such
as sales, production, accounting, and personnel affairs, with an integrated database,
and understanding the situation of each operation department in real time.
)
d This is a technique of optimizing the whole business process by sharing and managing
information between the companies and the departments that participate in a series of
processes from procurement of components to production, distribution, and sales.
2-6
This is a technique used for the prediction of future technology trends that are needed for
planning technical development strategies. Collection of opinions from multiple experts,
statistical analysis of collected opinions, and feedback of the analyzed opinions are repeated to form an opinion. Which of the following is this technique?
a)
b)
c)
d)
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Scenario writing
Delphi method
Brainstorming
Role-playing