How To Get More Love
( From Your Social Media Followers )
Without Engagement , Social Media Is Just Media .
Yes , having a good social media presence where you regularly put out interesting , relevant , and entertaining content will keep leads from thinking you ’ re an archaic dinosaur . But without engagement , it ’ s like standing all alone in the middle of a forest , talking to no one and expecting relationships .
How do you take the content you are already putting out there and get more likes , comments , shares , and engagement ? It all starts with learning the No . 1 rule in the social media game .
Play The Game
Social media platforms make money through ads , which means their primary goal is to keep people engaged and logged on to the platforms for as long as possible in order to see these ads . If your content engages your audience and keeps them on the platform , the social media gods will shine favorably on you and show your content more , which will turn into more engagement . You don ’ t have to be doing ads on social media in order to get visibility , though . You can ( and should ) be posting free content on a daily basis , Monday – Friday ( at a minimum ).
Tips To Get More Engagement
� Reshare Content To Your Personal Pages . Even though many of your personal social network may be just that — personal connections — they are the ones who will be more likely to engage with your content , which is the goal ! Ask team members to reshare as well , especially those who are visible figures in the company or have contact with clients and prospects ( sales , marketing , engineers , etc .).
� Get Likes FAST . Have employees go in and like and leave a comment on the post within 45 minutes to an hour of posting . IMPORTANT ! The posts that receive interaction within the first 45 minutes to an hour will do the best , as the algorithm will notice people are interested in the post and will push it out to more people .
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