IT Radix - Cathy Coloff Edition 5 - Dec 2022 | Page 5

Go LIVE Once A Week With A Quick Tip . Facebook likes live content and will give it more traction than an uploaded video .
Like Others ’ Pages Logged In As Your Page . Go to the pages of your current clients or 100 dream prospects and click the “...” button underneath the cover photo and select “ Like as your page .”
Join Local Groups . This could be groups such as the chamber , city business groups , etc . Join AS YOUR PAGE and share a post in there once a week .
On LinkedIn , Invite Connections To Like Your Page ! Each admin gets a set number of credits a month . When someone you invite likes the page , you ’ ll get your credit back so you can invite someone else .
Limited Reach Is Normal : Roughly 10 % of your followers on any platform will see a single post . The more engagement it gets , the more the platform will push it out .
Spend 5 – 10 Minutes A Day Engaging With People . Like , share , and comment on client pages , prospects , and community groups . Be active — but also be wary of the massive time suck social media can be . This isn ’ t time to fall down a rabbit hole checking in on old school mates . This is an INTENTION- AL time set to engage with purpose . Set a timer and log OFF the second it goes off .
ADVANCED TIP : Put Some $$ Behind It !
• Facebook : Upload your prospect list into your Facebook Ads Manager as a custom audience . Then you turn posts into ads and target the people you ’ re trying to get in front of .
• LinkedIn : You can “ sponsor ” a post , which is just like a boosted post if you wanted to try putting money behind anything .
Remember you cannot buy social media engagement ; you need to BUILD it . It will take time ( don ’ t get discouraged ), and it will feel like it isn ’ t worth it ( until it is !). But keep at it ! In the words of the bestselling author Erik Qualman , “ We don ’ t have a choice on whether we do social media . The question is how well we do it .” n
Allison Foelber is the VP of Done-For-You Agency Services at TMT . She has been in the IT marketing industry for over 10 years . In her current role , she manages the building of conversion marketing funnels for clients that leverage the power of print , digital , and authority marketing to generate leads . She can be reached at Allison @ TechnologyMarketingToolkit . com .
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