There is also a relatively new keyword tool that has come about lately from an unlikely source , YouTube . You can find the YouTube Keyword Tool at https :// ads . youtube . com / keyword _ tool
There are also many keyword suites , such as Good Keywords , Keyword Strategy Studio , and many more that you can use to mine keywords and come up with more keywords , and research niches .
Over a quarter of all searches done on Google each day are unique searches , which is huge . Addressing long tail search by having a large amount of semantically relevant content on your site , and continually doing additional keyword research , addressing combinations of hot topics , popular searches and material relevant to your site can offer huge rewards in terms of snagging some of the traffic that is overlooked by other sites .
Keyword Research Basics
So , now we have the tools to do keyword research , what do we do with them ? Well , we need to take a look at buyer psychology . There are many types of searchers . There are people doing research , or who are just curious about a topic . There are people who are investigating options for a product or service they plan to purchase in the future . And there are people who know exactly what they want and are either looking to make a purchase or comparing prices .
The keywords that people consistently use to buy and make purchases are those that you want to spend the time to find , identify , and use . These are the keywords that are going to make a huge difference in your business . These and creating content around those keywords on your site , tying in popular topics and searches into it if possible . As well , the more content you have on your site , the greater likelihood that you will be able to grab up a portion of the 25 %+ unique searches performed everyday .
Quite a bit of keyword research is buyer psychology , knowing your market , knowing your clients and being familiar with your sales funnel . A general rule of thumb is that the more specific the term , the further along in the buying process they are . For another example , the intent behind the search for a term like Xbox360 could span very broad ground . Are they looking for information about how to mod their system , are they price shopping , are they looking at different models , do they want a history of the game system , or something else ? Now , if someone were to type in “ R2-D2 xbox 360 preorder ” they ’ re most likely further along in the buying process , and very possibly inclined to place an order .
What terms or areas in your business can you focus internal pages on your site on , or blog posts on to snag long tail or unique search terms that are buying terms ?
Keyword Mapping
Now , this has been a quick , down and dirty overview of some keyword tools , basics of the psychology of keyword research , and tips on how to get started . Once you ’ ve assembled an initial list of keywords , you need to work them into the pages on your site , and rank for the keywords you ’ ve worked so far to put together .
Remember now , that it ’ s typically best to optimize your pages for one primary keyword , and then , possibly a few secondary keywords ( as far as on page optimization goes ). You can rank for quite a few more keywords and overcome this by using various keywords in the anchor text ( the blue words you click on to go somewhere ) of inbound links to your site . This is the number one method for ranking your pages or site .
First , map your keywords to their respective pages on your site . For example , if you ’ ve got a site about Xbox
26 | September 2011 www . DotComSecrets . com