There is also a relatively new keyword tool that has come about lately from an unlikely source, YouTube. You can find the YouTube Keyword Tool at https:// ads. youtube. com / keyword _ tool
There are also many keyword suites, such as Good Keywords, Keyword Strategy Studio, and many more that you can use to mine keywords and come up with more keywords, and research niches.
Over a quarter of all searches done on Google each day are unique searches, which is huge. Addressing long tail search by having a large amount of semantically relevant content on your site, and continually doing additional keyword research, addressing combinations of hot topics, popular searches and material relevant to your site can offer huge rewards in terms of snagging some of the traffic that is overlooked by other sites.
Keyword Research Basics
So, now we have the tools to do keyword research, what do we do with them? Well, we need to take a look at buyer psychology. There are many types of searchers. There are people doing research, or who are just curious about a topic. There are people who are investigating options for a product or service they plan to purchase in the future. And there are people who know exactly what they want and are either looking to make a purchase or comparing prices.
The keywords that people consistently use to buy and make purchases are those that you want to spend the time to find, identify, and use. These are the keywords that are going to make a huge difference in your business. These and creating content around those keywords on your site, tying in popular topics and searches into it if possible. As well, the more content you have on your site, the greater likelihood that you will be able to grab up a portion of the 25 %+ unique searches performed everyday.
Quite a bit of keyword research is buyer psychology, knowing your market, knowing your clients and being familiar with your sales funnel. A general rule of thumb is that the more specific the term, the further along in the buying process they are. For another example, the intent behind the search for a term like Xbox360 could span very broad ground. Are they looking for information about how to mod their system, are they price shopping, are they looking at different models, do they want a history of the game system, or something else? Now, if someone were to type in“ R2-D2 xbox 360 preorder” they’ re most likely further along in the buying process, and very possibly inclined to place an order.
What terms or areas in your business can you focus internal pages on your site on, or blog posts on to snag long tail or unique search terms that are buying terms?
Keyword Mapping
Now, this has been a quick, down and dirty overview of some keyword tools, basics of the psychology of keyword research, and tips on how to get started. Once you’ ve assembled an initial list of keywords, you need to work them into the pages on your site, and rank for the keywords you’ ve worked so far to put together.
Remember now, that it’ s typically best to optimize your pages for one primary keyword, and then, possibly a few secondary keywords( as far as on page optimization goes). You can rank for quite a few more keywords and overcome this by using various keywords in the anchor text( the blue words you click on to go somewhere) of inbound links to your site. This is the number one method for ranking your pages or site.
First, map your keywords to their respective pages on your site. For example, if you’ ve got a site about Xbox
26 | September 2011 www. DotComSecrets. com